Comments on: Emotional Design http://eric.jain.name/2006/01/23/emotional-design/ Eric Jain's Blog Fri, 18 Nov 2011 22:27:02 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Ratna http://eric.jain.name/2006/01/23/emotional-design/comment-page-1/#comment-11 Ratna Tue, 18 Aug 2009 15:38:43 +0000 http://eric.jain.name/2006/01/23/emotional-design/#comment-11 Looks like you’re confused about visceral and behavioral- behavioral is about look and feel, visceral is about initial impact and this you could say has to do with look.

Check it out- http://www.jnd.org/dn.mss/emotional_desig.html
“three levels translate into three different kinds of design. Visceral design refers primarily to that initial impact, to its appearance. BEHAVIORAL design is about LOOK AND FEEL — the total experience of using a product. And reflection is about ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner’s taste.

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